Indian advertising has always lived where life happens: in kitchen conversations, on crowded bus rides, and between cricket highlights.

And even as screens got smaller and life got faster, the lines that stayed were the ones that felt close, simple, and warm.

Evergreen Indian Brands Tagline Picks

Local language, a simple promise, and a hint of rhythm or rhyme give a tagline the power to last for years. 

Here, we celebrate the power of these memorable phrases with a list of Indian brand taglines: 

Food & Beverages

• Alpenlibe: “Jee Lalchaye, Raha Na Jaye” (Meaning: Mouth waters, can’t resist); 
• Amul: “The Taste of India”; “Utterly Butterly Delicious”
• Bingo: “No Confusion, Great Combination”
• Britannia: “Good Day!”; “Eat Healthy, Think Better”; “Zindagi Mein Life”
• Brooke Bond Taj Mahal Tea: “Wah Taj”; “Sirf Chai nahi ye hai Taj”
• Chlormint: “Dobara mat poochna” (Meaning: Don’t ask again); “Dimag Ka Dahi Mat Kar” (Meaning: Don’t curdle my brain/annoy me)
• Complan: “I am a Complan boy”
• Dabur Honey: “स्वाद जिंदगी का” (Taste of Life)
• Dabur Chyawanprash: “ज़िन्दगी के लिए” (For life)
• Fortune Cooking Oil: “घर का खाना, घर का खजाना” (Home-cooked food, home treasure)
• Frooti: “Fresh N Juicy”; “Mango Frooti Fresh ‘N’ Juicy”
• HUL Kissan: “Open The Taste Of Joy”
• HUL Kwality Wall’s: “Kwality Wall’s, Made with Milk”
• Kinley: “Vishwas Karo” (Meaning: Believe)
• Kurkure: “Tedha hai par mera hai” (Meaning: It’s crooked, but it’s mine)
• Lays: “No one can eat just one”; “Pal banaye Magical” (Meaning: Makes moments magical)
• Limca: “Fresh Ho Jao” (Meaning: Get fresh); “Doobo Taazgi Mein” (Meaning: Drown in freshness); “Chadha le taazgi” (Meaning: Get refreshed); “Pyaas Badhao” (Meaning: Quench your thirst)
• Maaza: “Har mausam aam” (Meaning: Mango for every season)
• MDH Masala: “खाने का असली स्वाद” (The real taste of food); “Asli Masale Sach Sach MDH MDH” (Meaning: Real spices are true, MDH MDH)
• Melody: “Melody Hai Chocolaty / Melody Khao Khud Jaan Jao” (Meaning: Melody is chocolaty / Eat Melody and find out yourself); “Yeh Melody Itni Chocolaty Kyun Hai?” (Meaning: Why is this Melody so chocolaty?)
• Mentos: “Dimag ki batti jaja de”; “Dimaag Ki Batti Jala De” (Meaning: Light up your mind)
• Mirinda: “Zor Ka Jhatka Dheere Se Lage” (Meaning: A strong shock feels slow); “Pagalpanti bhi zaroori hai” (Meaning: Madness is also necessary)
• Mountain Dew (PepsiCo): “Dar ke aage Jeet hai”; “Darr Ke Aage Jeet Hai” (Meaning: Victory lies beyond fear)
• Navratna: “Thanda Thanda Cool Cool” (Meaning: Cold cold, cool cool)
• Nestlé: “Good Food, Good Life”
• Nimbooz: “Ek dum asli Indian” (Meaning: Truly authentic Indian)
• Parle-G: “G for Genius”; “G Maane Genius” (Meaning: G means Genius)
• Perk: “Thodi si pet puja” (Meaning: A little snack)
• Polo: “The mint with a hole”
• Rasna: “I love you Rasna”
• Slice: “Aamsutra” (A play on Kama Sutra, relating to mango)
• Sprite: “Bujhaye pyas, baaki all, bakwas!” (Meaning: Quenches thirst, everything else is nonsense); “Clear Hai”; “Bujhaye Pyaas, Baaki All Bakwaas”
• Sting: “Energy का King स्टिंग” (The King of Energy- Sting)
• Tata Salt: “Desh ka namak” (Meaning: The salt of the nation)
• Tata Tea: “चाय पियो, मस्त जियो” (Drink tea, live joyfully); “जागो रे!” (Wake up!)
• Thums Up: “Taste The Thunder”; “आज कुछ तूफानी करते हैं” (Let’s do something adventurous today); “Aaj kuch toofani karte hai”

Financial Services & Insurance

• Aditya Birla Group: “बढ़ती का नाम जिंदगी” (Growth is life); “Big In Your Life”
• Aditya Birla Sun Life Insurance: “Your Dreams, Our Commitment”
• AMFI – Mutual Funds: “Mutual Funds सही है” (Mutual funds are the right choice)
• Aviva India: “Kal Par Control” (Meaning: Control over tomorrow)
• Axis Bank: “Badhti Ka Naam Zindagi”; “Badti ka naam zindagi” (Meaning: Growth is life)
• Bank of Baroda: “India’s International Bank”
• Bank of India: “Relationship Beyond Banking”
• Bank of Rajasthan: “Together We Prosper”
• Bajaj Allianz General Insurance: “Caringly Yours”
• Bajaj Allianz Life Insurance: “Caringly Yours”
• Bajaj Finserv: “We believe good is the enemy of great”
• Canara Bank: “Together We Can”
• Central Bank of India: “Central to You Since 1911, Build a better life around us”; “Build a Better Life Around Us”
• Exide Life Insurance: “Adding Life to Insurance”
• General Insurance Corporation of India: “Aapatkale Rakshisyami”
• HDFC Bank: “We understand your world”; “We Understand Your World”
• HDFC ERGO General Insurance Company: “India is now feeling better”
• HDFC Life: “Sar Utha Ke Jiyo”; “Jiyo sar utha ke”; “Respect yourself / Sar Utha Ke Jiyo”; “Sar Utha Ke Jiyo!” (Meaning: Live with pride)
• HDFC Mutual Fund: “Continuing a Tradition of trust”
• ICICI Bank: “Hum hain na”; “Hum Hai Na!”; “Hum Hai Na, Khayal Apka”; “Khayal Apka” (Meaning: We are here, your concerns are ours)
• ICICI Lombard General Insurance: “Nibhaye vaade” (Meaning: Keeps promises)
• ICICI Prudential: “जीयो बेफिक्र” (Live carefree)
• ICICI Prudential Life Insurance: “We cover you. At every step in life”; “Zimmedari Ka Humsafar” (Meaning: Companion in responsibility)
• ICICI Prudential Mutual Fund: “Making your money work as hard as you do”
• IDBI Bank: “Banking for All”; “Aao sochein Bada” (Meaning: Let’s think big)
• IFFCO: “Muskurate Raho”; “Muskurate Raho” (Meaning: Keep smiling)
• Indian Bank: “Your Own Bank”
• Indian Overseas Bank: “Good People To Grow With”
• IndusInd Bank: “We Make You Feel Richer”
• Karur Vysya Bank: “Smart way to Bank”
• Kotak Mahindra Bank: “Lets make money simple”
• Kotak Mahindra Life Insurance: “Faidey ka insurance”; “Faidey ka Insurance” (Meaning: Insurance for benefit)
• LIC (Life Insurance Corporation of India): “Zindagi ke saath bhi, Zindagi ke bad bhi” (Meaning: With life and after life too)
• LIC Housing Finance: “Where Dreams come HOME”; “Building homes, Nurturing relationships”
• Max Financial Services: “Policy dene ke baad humara rishta khatam nahi, shuru hota hai” (Meaning: After giving the policy, our relationship doesn’t end, it begins)
• Max Life Insurance: “Your Partner for Life”
• MCX: “Trade with trust”
• Motilal Oswal: “Solid research solid advice; Knowledge First”
• NABARD: “zero budget; zero waste”
• National Insurance Company: “Trusted Since 1906”
• New India Assurance Company: “India’s Premier General Insurance Company”
• Oriental Insurance Company: “Prithvi, Agni, Jal, Akash, Sabhi ki suraksha hamare paas”; “Prithvi, Agni, Jal, Akash, Sab Ki Suraksha Hamare Paas” (Meaning: Earth, Fire, Water, Sky, Safety for All is with Us)
• PNB MetLife India Insurance: “Have you met life today?”
• Policybazaar: “नए भारत का इंश्योरेंस” (New India’s insurance); “नए भारत का नया Car Insurance”
• PTC India: “Formally Known As power Trading Corporation Of India Ltd”
• Punjab National Bank: “The name you can bank upon”
• Reliance Capital: “Death of debt”
• Reliance General Insurance: “Friend in Need”
• SBI (State Bank of India): “Pure Banking Nothing Else”; “The Banker to Every Indian”; “Apne liye, Apno ke liye” (Meaning: For yourself, for your loved ones)
• SBI Mutual Fund: “A partner for life”
• Shriram Life Insurance: “Your partner for your prosperity”; “Your Partner for Prosperity”
• Tata AIG: “With you always”
• United India Insurance Company: “Rest assured with us”
• Yes Bank: “Experience Our Expertise”

Automotive & Transport

• Air Deccan: “Simplifly”
• Air India: “Your Palace in the Sky”
• Apollo Tyres: “Go The Distance”
• Ashok Leyland: “Engineering your Tomorrows”; “Engineering Your Tomorrow”
• Bajaj: “Hamara Bajaj” (Meaning: Our Bajaj); “The Joy of Riding”; “Distinctly Ahead”
• Bajaj Auto: “The World’s Favourite Indian”
• Bharat Heavy Electricals: “Powering Progress, Brightening Lives Touching Every Indian Home”
• Bharat Petroleum: “Energising Lives”; “देश की मिट्टी से बना” (Made from the soil of our nation)
• Bharat Petroleum Corporation (BPCL): “Vaada nahi, Daava!”; “Vaada Nahin Daava” (Meaning: Not a promise, a claim!)
• CEAT: “Born Tough”
• Hero Honda: “Desh ki Dhadkan” (Meaning: The heartbeat of the nation); “Fill it, shut it, forget it”
• Hero MotoCorp: “Hum Main Hai Hero”; “Hum Mein Hai Hero”; “There is a Hero in Every One of Us” (Meaning: The hero is within us)
• Hindustan Aeronautics: “Satyameve Jayate” (Meaning: Truth alone triumphs)
• Indigo Airlines: “On Time, Low Fares, Courteous, Hassle-free Experience”
• JK Tyre: “Total control”
• Maruti 800: “Change your life”
• Maruti Alto: “Let’s go”
• Maruti Suzuki: “Way of Life”; “चलो निकलो” (Let’s get moving)
• Maruti Swift: “You are the Fuel”
• Maruti WagonR: “Smart ideas lead the world”
• MRF: “Tyres With Muscle”; “Tyres with muscle”
• Ola Cabs: “Chalo Niklo” (Meaning: Let’s go)
• OIL AND NATURAL GAS CORPORATION (ONGC): “Making Tomorrow Brighter”; “Making tomorrow brighter; Nibhaye zimmedari bharose se” (Meaning: Fulfills responsibility with trust)
• Reliance Infrastructure: “Growth is Life”
• Spicejet: “Red. Hot. Spicy”
• Tata Docomo: “Open Up”
• Tata Indica: “More car per car”
• Tata Indigo: “Spoil yourself”
• Tata Indigo Marina: “Big Enough to be a Playhouse”
• Tata Motors: “Connecting Aspirations”; “जोश मशीन” (A machine full of energy); “टाटा का ट्रक, सबसे मस्त” (Tata’s truck, the best of all); “Horizonext”
• Tata Power Company: “Lighting up Lives!”
• Tata Safari: “Reclaim Your Life”; “Make your own road”
• Tata Sumo Victa: “What you drive is who you are”
• Titan: “Be More”
• TVS Motor Company: “Badi bhi, Badhiya bhi” (Meaning: Big and great too)
• Videocon: “The Indian Multinational”; “New Improved Life”

FMCG & Personal Care

• Dollar Club: “Fit hai boss!”
• Dabur: “Celebrate Life Naturally”
• Eureka Forbes: “Your friend for life”; “भूल जाओ आधा काम” (Forget half the work)
• Fevicol: “Wahi mazboot jod, paani mein bhi” (Meaning: Same strong bond, even in water); “Jode rakhe, hamesha” (Meaning: Keeps together, always); “Fevicol ka mazboot jod hai Tootega nahi!”; “Fevicol Ka Jod Hai, Tootega Nahi” (Meaning: It’s Fevicol’s bond, it won’t break); “Jis Desh Mein Ganga Behti Hai, Us Desh Mein Fevicol Bhi Behta Hai!” (Meaning: Where the Ganga flows, Fevicol also flows)
• Ghari: “Pehle Istemal Kare Fir Vishwas Kare” (Meaning: Use first, then trust)
• Havells: “Wires that don’t catch fire”; “शुभ लाभ” (Auspicious profits)
• HUL Lakme: “Lakme Reinvent”; “Reinvent”
• HUL Lifebuoy: “Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha” (Meaning: Hindustan will be healthy; Where there’s Lifebuoy, there’s health); “Lifebuoy hai Jahan, Tandurusti hai waha”; “Kitanu Se Asardar Suraksha” (Meaning: Effective germ protection); “Lifebuoy Karo Na”; “Aaj Lifebuoy se nahaya kya” (Meaning: Did you bathe with Lifebuoy today?); “Germ Protection for Life”
• Lux: “Beauty bar of film stars”
• Lux Cozi: “Apna Luck Pehen ke Chalo” (Meaning: Wear your luck and go)
• Nirma: “Naye Zamane Ke Ziddi Daagon Ke Liye / Doodh si safedi” (Meaning: For stubborn stains of the new era / Milk-like whiteness); “Washing powder Nirma!”
• Patanjali: “100% शुद्ध” (100% Pure); “Prakriti ka Ashirwad” (Meaning: Blessing of nature)
• Ponds: “Every woman is worth it!”
• Prestige Cookware: “जो बीवी से करे प्यार, वो Prestige से कैसे करे इनकार” (If you love your wife, how can you say no to Prestige?)
• Surf Excel: “Daag Acche Hain” (Meaning: Stains are good); “Daag acche hain! / Surf Excel hai na!” (Meaning: Stains are good! / Surf Excel is there!)
• Wills: “made for each other”

Technology & Communication

• Airtel: “Express Yourself”; “Har ek friend zaroori hota hai” (Meaning: Every friend is important); “करलो दुनिया मुट्ठी में” (Hold the world in your hands)
• BSNL: “Connecting India”
• BHARTI AIRTEL: “Express Yourself” (Duplicate for Airtel)
• Croma – Tata Group: “बड़े आराम से” (With great ease)
• Dish TV: “Wish karo Dish Karo”; “Sab par Dish sawaar hai” (Meaning: Everyone is hooked on Dish)
• Flipkart: “हर विश होगी पूरी” (Every wish will be fulfilled); “Ab Har Wish Hogi Poori” (Meaning: Now every wish will be fulfilled); “The Online Megastore”
• GAIL (India): “Tomorrow is yours”
• Godrej Appliances: “अच्छा है, बदल डालो” (If it’s good, upgrade it)
• HCL Technologies: “Technology that Touches Lives”
• Idea: “An Idea can Change your life”; “What an idea sirji!”
• Infosys: “Powered by Intellect, Driven by Values”; “Building Tomorrow’s Enterprise”
• Larsen & Toubro: “It’s all about Imagineering”; “Engineering Tomorrow”
• Mahindra: “Rise”
• Micromax: “Nothing like anything”
• Motherson Sumi Systems: “There’s more to business than quick wins”
• NTPC: “Transforming Lives”
• OLX: “Yahan sab kuch bikta hai” (Meaning: Everything sells here)
• Onida: “Neighbor’s Envy , Owner’s Pride”; “Neighbour’s, envy, owner’s pride”
• OYO Rooms: “Anywhere, Everywhere”
• Paytm: “Paytm karo”; “Paytm Karo” (Meaning: Do Paytm)
• Paytm Mall: “नए इंडिया का बाजार” (The market of New India)
• Reliance: “Karlo Duniya Mutthi Mein” (Meaning: Hold the world in your hands)
• Reliance Industries: “Growth is Life”
• Reliance Jio: “Future है Bright” (The future is bright)
• Sitefy: “Sitefy jao, Site banao” (Meaning: Go to Sitefy, make a site)
• Snapdeal: “Bachatey Raho” (Meaning: Keep saving)
• Star Plus: “Rishte Wahi, Soch Nayi” (Meaning: Relationships same, thinking new)
• Tata Communications (Tata-Group): “Leadership with Trust”
• Tata Sky: “Isko laga dala to life to life zinga lala”; “Isko Laga Dala Toh Life Jingalala” (Meaning: If you install this, life becomes awesome)
• Tech Mahindra: “CONNECTED WORLD. CONNECTED EXPERIENCES”
• UPL: “Doing Things Better”
• Vodafone Idea: “Together for Tomorrow”
• Wipro: “Applying Thought”
• Zomato: “Discover Great Places to Eat”

Home & Decor

• Ambuja Cements: “Giant compressive strength”
• Asian Paints: “Har Ghar kuchh kehta hai” (Meaning: Every house says something); “Har Ghar Kuchch Kahta hein”; “Jab ghar ki raunak badhani ho” (Meaning: When you want to increase the splendor of your home)
• Godrej: “Brighter Living”
• SAIL (Steel Authority of India): “There’s a little bit of SAIL in everybody’s life”
• Tata Steel: “Values Stronger than Steel”
• UltraTech Cement: “Build beautiful”

Media & Entertainment

• Aaj Tak: “Sabse tez” (Meaning: The fastest)
• Business India: “The Magazine of the Corporate World”
• Business Standard: “Know More”
• Business Today: “For Managing Tomorrow”
• Business World: “Play the Game”
• Indian Express: “Journalism of Courage”
• NDTV Profit: “News you can use”
• PVR Cinemas: “भारत का अपना सिनेमा” (India’s own cinema)
• Radio Mirchi: “It’s hot!”; “Its Hot!”; “Mirchi Sunnewaale Always Khush”; “Mirchi Sunne Wale Always Khush!” (Meaning: Radio Mirchi listeners are always happy!)
• Red FM: “Bajate raho” (Meaning: Keep playing!)
• The Economic Times: “Journalism of Courage”; “It is you”

Miscellaneous / Retail

• Aurobindo Pharma: “Committed to healthier life!”
• Avenue Supermarts: “Daily Savings, Daily Discounts”
• BILT Royal: “Ideas in Paper”
• Coal India: “We Survive if Nature Lives”
• Crompton Greaves: “Smart Solutions, Strong Relationships”
• Essar Group: “A positive attitude”
• Future Retail: “Naye India Ka Bazaar” (Meaning: The market of New India)
• Gati: “Ahead in reach”
• Hindalco: “World-class quality Made in India”
• ITC: “Enduring Value”
• ITC Kitchens of India: “A feast for the senses”
• ITC Wills Classic: “Discover a passion”
• ITC Wills Insignia: “Where quality touches infinity”
• JK Paper: “Creating lasting impressions”
• JSW Steel: “No Limits”
• Lanco: “Always Inspiring”
• Patanjali Ayurved: “Prakriti ka Ashirwad” (Meaning: Blessing of nature)
• Rajesh Exports: “Global Presence In Gold & Diamond Jewellery”
• Raymond: “The complete man.”; “The Complete Man”
• Raymond Park Avenue: “Play The Lead”
• Raymond Parx: “Live Easy”
• Reid & Taylor: “Bond with the Best”
• Safexpress: “Distribution Redefined”
• Sun Pharmaceuticals Industries: “Leadership through focused research”
• Sundaram Clayton: “A complete solution Provider for light metal castings”
• Suzlong: “Powering A Greener Tomorrow”
• Tanishq: “Pure as Love”
• Tata Chemicals: “The company that cares”
• Tibre: “Looks Formal, Feels Casual”
• Westside: “Where Fashion Comes Alive”

From TV to reels, the medium changed; the rule didn’t.

In a country that speaks in many tongues, the simplest words still carry the deepest meaning.

These taglines aren’t just clever; they’re culturally fluent, built on truth and trust.

And that’s what keeps them alive long after the campaign ends.