Business Models

Example: BigBasket - BigBasket is India's largest online grocery delivery service, operating on a B2C model. It allows consumers to order a wide range of groceries, fresh produce, household essentials, and personal care products through its website or mobile app for doorstep delivery. Customers benefit from the convenience of shopping online for their everyday needs, while BigBasket generates revenue through product sales and delivery fees.


Beneficiary: Consumers benefit from the convenience of shopping online for their everyday needs, accessing a wide range of products from the comfort of their homes. Additionally, they can enjoy features like doorstep delivery and discounts offered by the platform.

Example: IndiaMART - IndiaMART operates as a B2B marketplace connecting buyers and sellers in India, facilitating transactions for a wide range of products and services across various industries.


Beneficiaries: Businesses purchase products or services from other businesses to support their operations. B2B platforms facilitate transactions between suppliers and buyers, offering efficiencies and cost savings.

Example: Cafe Coffee Day (CCD) - Cafe Coffee Day operates under a franchise model, allowing individuals to invest in and operate their own CCD outlets while benefiting from the brand's reputation and support.


Beneficiaries: Franchisees benefit from established brand recognition, proven business models, and ongoing support from the franchisor, while franchisors expand their brand presence and generate franchise fees and royalties.

Example: Amul - Amul operates a distributor model where it appoints distributors across India to distribute its dairy products to retailers and consumers, ensuring widespread availability and accessibility.


Beneficiaries: Distributors act as intermediaries between manufacturers and retailers, providing value-added services such as warehousing, logistics, and marketing support. Manufacturers benefit from expanded market reach and reduced distribution costs, while retailers gain access to a wide range of products and services.

Example: Dunzo - Dunzo is an on-demand delivery platform in India that connects users with delivery partners to fulfill tasks such as grocery shopping, food delivery, medicine delivery, and more.


Beneficiaries: Consumers benefit from immediate access to products or services, while service providers can earn income on a flexible schedule.

Example: Paytm - Paytm offers a freemium model for its mobile wallet and payments platform, providing basic services such as digital payments and mobile recharges for free while charging fees for premium features and services.


Beneficiaries: Users can access basic features for free, while premium users pay for additional functionalities or content. This model allows businesses to acquire a large user base and upsell premium services.

Example: Flipkart Affiliate Program - Flipkart offers an affiliate program where individuals can earn commissions by promoting products listed on Flipkart's platform through their websites or social media channels.


Beneficiaries: Affiliates earn commissions by promoting products or services from merchants through their websites, blogs, or social media channels. Merchants benefit from increased sales and brand exposure without upfront marketing costs.

Example: Tupperware India - Tupperware follows a direct sales model where independent consultants sell Tupperware products directly to consumers through home-based parties and demonstrations.


Beneficiaries: Independent sales representatives, also known as distributors or consultants, earn commissions by selling products directly to consumers through personal relationships or home-based parties. Companies benefit from low overhead costs and a decentralized sales force.

Example: Mamaearth - Mamaearth is an Indian skincare and beauty brand that operates on a direct-to-consumer model, selling its products directly to consumers through its website and retail outlets.


Beneficiaries: Brands sell products directly to consumers through their own channels, bypassing traditional retail intermediaries. Consumers benefit from transparent pricing, personalized experiences, and high-quality products, while brands build direct relationships with customers and control their brand image.

Example: Ketto - Ketto is one of India's largest crowdfunding platforms, enabling individuals and organizations to raise funds for personal causes, medical emergencies, creative projects, and social initiatives through online campaigns.


Beneficiaries: Entrepreneurs and individuals raise funds for projects, products, or causes by soliciting contributions from a large number of people online. Contributors receive rewards, equity, or recognition in return for their support.

Example: Amazon Prime - Amazon Prime offers a membership program in India that provides subscribers with benefits such as free and fast delivery, access to streaming services, exclusive deals, and more.


Beneficiaries: Members pay a recurring fee in exchange for access to exclusive benefits, discounts, or content. Businesses benefit from predictable revenue streams and customer loyalty.

Example: Zoho - Zoho offers a suite of cloud-based business applications and productivity tools under a PaaS model, allowing businesses to access and use software solutions for various purposes such as CRM, accounting, HR, and more.


Beneficiaries: PaaS providers offer a cloud-based platform with tools and infrastructure for developing, testing, and deploying applications. Developers benefit from scalability, flexibility, and reduced time-to-market, while businesses leverage innovative solutions without the need for extensive IT infrastructure.

Example: Swiggy - Swiggy operates on a hybrid model, offering both food delivery services through its platform as well as cloud kitchens where it partners with restaurants to set up delivery-only kitchens.


Beneficiaries: Hybrid models combine elements of different business models to leverage the strengths of each approach. For example, hybrid cars benefit from both gasoline engines and electric motors, offering improved fuel efficiency and reduced emissions.

Example: Freshworks - Freshworks offers a range of cloud-based customer engagement software solutions under a SaaS model, catering to businesses of all sizes and industries.


Beneficiaries: Users benefit from access to software applications via the internet without the need for downloads or installations, while businesses enjoy recurring subscription revenue and scalability.

Example: Flipkart - Flipkart operates as an e-commerce marketplace in India, connecting buyers and sellers to facilitate transactions for a wide range of products across categories such as electronics, fashion, home appliances, and more.


Beneficiaries: Buyers benefit from a wide selection of products or services, while sellers gain access to a large customer base and infrastructure for transactions.

Example: Netflix - Netflix offers subscription-based streaming services in India, allowing subscribers to access a library of movies, TV shows, and original content for a monthly fee.


Beneficiaries: Subscribers benefit from access to a continuous stream of products or services for a recurring fee, while businesses enjoy predictable revenue streams and customer loyalty.