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Market Research Tips for Green Cleaning Startups

Market Research Tips for Green Cleaning Startups

Market Research Tips for Green Cleaning Startups India has witnessed a surge in demand for environmentally friendly goods and services in the last few years. There has been a surge in demand for green cleaning services due to people’s increased environmental consciousness, knowledge of the negative effects of conventional cleaning chemicals, and health concerns. Furthermore, it offers India a huge economic advantage. We’ll learn about the market potential, crucial factors, and practical aspects of starting a green cleaning company in India in this post. So, what exactly is this green cleaning service? Green cleaning services Green cleaning services is a concept that has gained popularity over the last few years where they use non-toxic and eco-friendly cleaning products. Green cleaning businesses cater their services to both residential and commercial spaces that prioritise safe, clean, and healthy homes and workspaces. These goods are safer for the environment and people to use while being just as effective as traditional cleaning agents. How do you conduct market research on launching a new cleaning service business? It is important to have a comprehensive understanding of the market before you launch your green cleaning business in India. Here are the key points to remember: Market Size and Growth Trends There has been a noticeable surge in demand for eco-friendly cleaning services in India’s cities. Beyond residential cleaning, the commercial and industrial cleaning sectors are areas witnessing rapid expansion. All thanks to greater health and hygiene awareness, as well as rapid urbanisation. Laundry, surface care, toilets, and dishwashing are the subcategories of household cleaning in India. Green cleaning products are readily available in the market; they are composed of plant-based, renewable materials and do not contain any harmful elements that could lead to respiratory or other health problems. Here is a research report that forecasts the growth of green cleaning products globally. Start your research by finding out how much demand there is in your community for green cleaning services. Identify other sectors where consumers with disposable income are more likely to choose safe and environmentally friendly items. Try gathering data from local business directories, conducting surveys, or seeking feedback from the community. Competitor Analysis Bring your marketing powers into action by conducting an in-depth competition analysis. To do that, research the competitor’s names, their marketing strategies, their typical prices, additional services they offer, etc. Learn about their weaknesses or note the areas you believe could be weak points. Environmentally certified businesses have an advantage over the competition in the cleaning business. Find out recognised organisations from which you can obtain certifications, as these certifications will help you position your business as a trustworthy service provider and show your commitment to this business. Demographics Segment the market based on whether they are residential or commercial. People living in urban areas want their children or pets to be safe and are concerned about the health impacts of conventional cleaning products. Commercial spaces like offices, hotels, and hospitals are now looking for green cleaning services that provide a safe environment.  Segmenting the market helps you create a persona for your customer, and you can offer custom cleaning services based on their requirements. Ideally, professionals who are environmentally conscious and families with children could be your primary targets. Showcase health benefits, the use of eco-friendly products, and your commitment to sustainability in your marketing materials. Distribution Channels For any business, getting noticed in the beginning is important, and an online marketplace is the ideal place to start. Post a list of your services on these platforms, and use social media to advertise them. In order to reach a larger audience interested in green cleaning services, we first recommend placing paid advertisements on social media sites like Facebook. Associating with builders, developers, and commercial spaces could get you decent business every month, and they can also be a potential distribution channel. Building a dedicated website can be done as you grow, but make sure you build one for your business, as it will eventually bring in more customers for you in the future. Conclusion Starting a green cleaning service business in India requires thorough market research. Look for reports that offer a wealth of information and in-depth analysis that help make well-informed decisions and build a business plan for your project. Disclaimer: The information contained in this blog is intended for general informational purposes only and does not constitute professional advice. Always consult with a qualified professional before making any business decisions based on the information you find on this blog.

Become a Drop Shipping Entrepreneur! Learn the Desi Way

How to Start Dropshipping Business in India

How to Start Dropshipping Business in India for Beginners Photo by Ravi Sharma on Unsplash Let me introduce to you the idea of drop-shipping, the desi way. In this blog, I will talk about a business model that you can try out in India with practically zero investment. This is not the usual “sourcing your product from China and selling it on Amazon” business model. So read on, and I will show you a couple of examples as well. Identifying the products that you want to drop ship is the first step. With extensive research on the products you want to sell, you can get started with your drop shipping business. Today there are different tools and platforms which fall under the category of product research tools or supplier discovery tools. These platforms help you identify what products are trending locally, the consumer behaviour, profitability, and sales potential and come with even more features that help you launch your drop shipping business. Most of these tools are paid, but you can get started by researching local Indian marketplaces, on social media platforms or Google Trends. Let us look at an example of how to start drop shipping with little to no money the desi way. Drop ship school supplies and make a profit! The back-to-school season in India is a good opportunity for drop shippers. It is this time of the year when every parent wants to gather school supplies like school bags, notebooks, lunchboxes, and other school essentials. By understanding this seasonal trend, you can target your drop shipping business to cater to this specific audience. So how do you start? Look for the products that people are talking about on platforms like Pinterest, Facebook and Instagram. Check out marketplaces such as Flipkart, Meesho or Snapdeal to understand the gaps in the market and identify your product. Next up is sourcing the product. In this case, I would check out Meesho for stationery and school supplies where I can get it at a reasonable price. You can also check sellerapp.com or junglescout.com websites, these platforms give you sales data from Shopify and Amazon online stores and help you identify the right trending products for your store. Look for trending back-to-school supplies that are popular in your area. Building your online store is the next step. Create a brand and set it up on Shopify. Target working parents through Facebook or Instagram ads. You can start with Facebook ads, as it is one of the most affordable advertising options for Indian businesses. Make sure your ad copies resonate with working parents who prioritise convenience or appreciate colourful school supplies for their kids. Now, how do you act as a middleman in this business? Let me just break down for you how the orders work: When a customer places an order on your online store, you head over to Meesho (in this example) and purchase the same product. Provide the customer’s shipping information on Meesho. Forward the order details to the customer and Meesho completes the order. The difference between the products’ price on your store and the actual price of the product on Meesho is your profit. Considerations (Challenges) Efforts/Growth Investment Free or paid website builders, paid advertisement cost on social media, eCommerce platforms like Shopify and payment gateway integration Risk level Moderate Profit margin 15% – 30% Scaling the business Widen your product range, build brand awareness, sourcing new suppliers Legal and Regulatory Register your business and get GST registration Marketing and sales Facebook ads, search optimise your website, especially for mobile users Customer service Timely communication is important for order updates, returns and refunds Building a team Optional. Consider as you scale your business Product selection Consider products with unique selling potential Pricing Offer competitive pricing Another example is the monsoon season in India which opens the opportunity for drop shipping rain gear which solves the common problems during monsoon. The festive season in India and weddings also offer a goldmine of opportunity for drop shippers. Ideally, you are creating a brand that addresses the pain points of a consumer here. Understanding the preferences of your target audience is key to thriving in the desi drop shipping market. Disclaimer: The information contained in this blog, is intended for general informational purposes only and does not constitute professional advice. Always consult with a qualified professional before making any business decisions based on the information you find on this blog.